The Phenotype Beauty project was born in London in 2015 thanks to the cooperation of an all-Italian team tenaciously sharing the same goal: to combine the benefits of plant extracts with the scientific approach of genomics to create a personalised line of natural skincare products.
Hence the idea of creating Phenotype Beauty, a cosmetic brand inspired by the experience of NNG Italy’s team in cosmeceuticals, genomics and natural medicine. The aim of the team is to integrate these three different fields of healthcare in a holistic approach towards human well-being.
This approach has inspired the Phenotype Beauty Philosophy.
The Phenotype Beauty project goes beyond the dream of creating a personalised line of skin care products based on your own genotype. We like to see it as a philosophical revolution in the way we look at the world of personal care.
We believe that taking care of ourselves starts from accepting our own physical appearance, as it is right now. The colour of our skin, its imperfections, the signs of ageing and our expression lines, they all bring a message of who we are, where we come from, our past emotions and present self. To bring forward with pride our own unique phenotype is an important self-acceptance and empowering message that we hope would come across in our branding.